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Where I signed up with my first personal trainer. That moment shifted everything.
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Graduated from Darden and stepped back into a demanding role at General Mills. Started working with Andrea Claassen, my first personal trainer, to build consistency and confidence while balancing career pressures.
Certified as a personal trainer — because coaching others makes you a better student yourself. Began building a new relationship with fitness: practical, real, and science-driven.
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Moved to NYC for a leadership role at Tough Mudder, drawn by the fast pace and opportunity to grow. Started free Fort Greene Park boot camps for coworkers and friends — learning how to motivate groups, create community, and deliver high-impact workouts anyone could do.
Continued running seasonal bootcamps, partnered with gyms, built private training clientele — all while leading marketing teams in NYC’s fast-moving wellness industry.
Named the #1 instructor on Classpass as the pandemic moved everything online. Taught classes from my Brooklyn apartment while still working full-time at Equinox as a Marketing Director. Learned how to adapt, pivot, and support clients no matter what life threw at them.
Left my London CMO role — a position I loved — because something was calling me back home to the US. Joined a mentorship program, clarified my mission, and prepared to take FBZ full-time.
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FBZ is now my full-time mission — an online coaching platform serving women nationwide, helping ambitious women redefine what they’re capable of and build strength in every part of their lives.
Learn more about FBZ programs, client results, and what we’re all about — or apply directly to get started.
