You're excellent at everything — except sticking with a fitness plan.

Not because of willpower. Because nothing you've tried was built for the life you actually have. Strategic Strength is a 12-week coaching program for high-performing women who are ready to get visibly stronger, feel great in their clothes, and stop starting over.

Hi, I'm Zoe — founder of Fitness by Zoe.

I spent 15+ years in corporate America — including as Marketing Director at Equinox and SoulCycle — going all in on fitness and still not getting it right. I tried nearly everything. I did years of the wrong things, aggressively, before finally figuring out what actually works.

I built FBZ so other women get there faster than I did.

Coach Zoe

“I’m a totally different person since working with Zoe. It’s so much more than just fitness.”

If any of this sounds familiar, you're in the right place.

You've done a lot — and you're still not where you want to be.

Classes, apps, trainers, resets. You've tried things that worked in another season. You've been consistent for stretches. And you're still not seeing the visible strength or lasting results you're working toward. That's not a willpower problem. It's a design problem.

Your schedule is real. Your life is full. And most programs ignore both.

You're not looking for an excuse. You're looking for a plan that accounts for packed weeks, travel, late meetings, and the fact that Monday's intentions don't always survive Thursday. You need a system built for the life you have — not the one you had five years ago.

You're excellent at everything except this one thing.

Type A at work. Disciplined, capable, high-functioning. And yet fitness is the one area where the gap keeps growing. That misalignment is exhausting. It's also exactly the gap FBZ is built to close.

Want to have a chat with Zoe about solving this?

Book Your Free Call

About Me

I love getting stronger — and helping other women do the same.

I wasn't athletic growing up. I've spent most of my career as a desk worker. But when I do anything, I go all in — sometimes to my detriment, usually for the best. Fitness was no exception. I spent two decades trying nearly every modality and alternating between great progress and an unhealthy relationship with food and my body. When I finally figured out what actually works, everything changed.

I'm a certified personal trainer and behavior change specialist, Landmine Level I and II certified, and hold an MBA from UVA Darden. I've coached 500+ women and have 10+ years of hands-on coaching experience. If you've been working hard, trying hard, going hard — and still not getting there: I built this for you.

you may recognize me from

my work

Working with high achieving women

We've achieved results like these

498

500+ women I’ve worked with

Recognizing that you don’t need to do cardio 4-5x per week to stay fit has been eye-opening. I appreciate Zoe’s focus on recovery techniques.

MZ G.

This journey has transformed me beyond fitness. I am energized and confident when I wake up, ready to take on the day. I'm happier within myself, and that positivity radiates through all of my relationships.

Racquel S.

This is so much more than fitness. It's about mental health, nutrition, time management, and developing meaningful relationships....So many people have come up to me since working with Zoe tell me that I am a totally different person.

Uma L.

Here's what your first 12 weeks look like

Get Clear on Where You Are

We discuss your training history, your schedule, what you love doing (if you're a Pilates regular, great — we'll keep that), and what's genuinely gotten in the way before. Then I build your program around what's actually true about your life, not what's ideal, to achieve and sustain your goals for the long haul.

Get Consistent With The Right Structure + Support

You get a personalized strength program with 3, 4, or 5 training days per week based on your goals and lifestyle. Nutrition coaching is tailored to your needs as well, from clear protein go-to's, meal preparation structure, and strategy for weekends and travel. Your program includes a back up plan — what to do when your original plan falls apart, because it will, and that's not a failure. It's just Tuesday. Weekly check-ins and regular touch points with your coach keep you accountable and on track.

Earn Results You Can See + Feel

By month 3, you're visibly stronger. And you know exactly how to stay that way. Not because you white-knuckled it, but because you finally had a system that moved with your life instead of against it. Strength training is the highest-leverage thing you can do for your body right now: visible definition, energy, bone density, metabolism. Everything else we do supports it. Most clients continue after 3 months not because they have to, but because fitness and nutrition stopped feeling like a chore. It's become part of who they are.

I’ve had more confidence and joy in regards to what my body can do. I’m also quite pleased with my ability to push myself physically.

Val C.

Zoe has taken a large mental burden off my plate. The work we do on the mat creates a lot of space for everything I want to do off the mat.

Kim K.

Zoe is both a fitness trainer and a life coach. You look up one day and boom—you’ve got it.

Liz E.

My osteopenia has reversed as a result of strength training and support from Zoe. This changed my long-term health.

Brooke N.

I hadn’t worked out in years and felt totally disconnected from myself. Now I’m in the best shape I’ve been in—and I actually look forward to workouts.

Chris G.