Fitness
Squat, hinge, push, pull. The same foundational movements, loaded a little more each week, 2 to 5 days, you choose.
Type A everywhere but the gym?
You're excellent at everything. Except sticking with a fitness plan.
Not because of willpower. Because nothing you've tried was built for the life you actually have. Strategic Strength is personal coaching for all 24 hours of your day, built around your real week, so you get visibly stronger and stop starting over.
A short application, then a free 30-minute Wellness Strategy Session. No pressure, and you'll leave with a game plan either way.
"Zoe is both a fitness trainer and a life coach. You look up one day and boom, you've got it."Liz E.
Where I've worked and been featured
The FBZ Method
It's the other 23 hours
Any trainer can guide you through a workout for an hour. But it's the other 23 hours in the day that decide whether it sticks. Four pillars, fitness, nutrition, mindset and recovery, in one highly personalized plan.
Nutrition
Clear protein go-tos, a simple meal prep structure, and a strategy for weekends and travel. No diets.
Mindset
A backup plan for when the week falls apart. Because it will, and that's not a failure. It's just Tuesday.
Recovery
Sleep, rest and lighter weeks are written into the plan, so you finish sessions feeling strong, not wrecked.
I built Fitness by Zoe as the program I wish I'd had. Why I focus on women · See how coaching works
Meet your coach and founder
Not a trainer who grew up in the gym. A corporate leader who learned to get strong.
I spent 15+ years in corporate leadership: brand management at General Mills, then Tough Mudder, Marketing Director at Equinox and SoulCycle, and most recently CMO. I have an MBA from UVA Darden. I've been the boss and the direct report, so I know what your weeks look like.
And I wasn't athletic growing up. Exercise wasn't a good experience for me as a kid, and for two decades I tried nearly every workout, swinging between great progress and an unhealthy relationship with food and my body.
What finally worked was hiring a coach of my own. Everything changed, and I became a certified trainer myself. I believe in coaching because I've lived it. I built the FBZ system around women's real lives, not a fixed class time, so you can get there faster than I did.
ACE Certified Personal Trainer · Behavior Change Specialist · Landmine Level I and II · MBA, UVA Darden · 500+ women coached since 2015
Read my story · Never felt athletic? Read this
In their words
What clients say after working with me
"I've had more confidence and joy in regards to what my body can do. I'm also quite pleased with my ability to push myself physically."
"Recognizing that you don't need to do cardio 4-5x per week to stay fit has been eye-opening. I appreciate Zoe's focus on recovery techniques."
"I hadn't worked out in years and felt totally disconnected from myself. Now I'm in the best shape I've been in, and I actually look forward to workouts."
"This journey has transformed me beyond fitness. I am energized and confident when I wake up, ready to take on the day. I'm happier within myself, and that positivity radiates through all of my relationships."
"Zoe has taken a large mental burden off my plate. The work we do on the mat creates a lot of space for everything I want to do off the mat."
"This is so much more than fitness. It's about mental health, nutrition, time management, and developing meaningful relationships. So many people have come up to me since working with Zoe to tell me that I am a totally different person."
Results described are from individual clients and are not a guarantee of future results.
From the blog
Science, experience and perspective on strength, food and energy
Energy and recovery
How to Actually Get Better Sleep (Start Here Before Trying Anything Else)
Better sleep starts with one decision: what time you are going to bed today. Here is the 10-3-2-1-0 framework and which habit to start with.
Client stories
You're Not a Low-Energy Person. You're an Under-Resourced One.
If you sleep enough and still feel flat, the answer probably isn't more rest. Energy is an output. Here are the three inputs one client changed.
Nutrition
Why the Diet Advice You Grew Up With Doesn't Work on Your Body Now
Eating less isn't the same as eating enough of the right foods. Why 90s and 2000s diet rules leave women who strength train underfed.
If this sounds like your life, let's talk.
Start with a short application, then book your free 30-minute Wellness Strategy Session. We look at where you are, what has got in the way before, and what would fit the life you have now.
Apply for coaching- A short application first
- Then 30 minutes, by video
- No pressure to sign up
- You leave with a next step either way
Not ready yet? Come to a $10 workshop in Brooklyn, or get The Strength Edit newsletter.